Arby's

Find Loaded Italians in your area

A loaded Italian is both a rich Italian person and the name of a sandwich at Arby’s. So naturally, we leaned into the world of late-night dating hotlines to seduce viewers with sultry imagery of Loaded Italians like NFL star, Jimmy Garoppolo, alongside sandwiches in lavish settings with the tantalising promise of finding hot, stacked and juicy Loaded Italian in their area by texting 929-ITALIAN.

We then ran mock-news stories that documented people catfished by the commercial, who expected to meet up with real Loaded Italian people at Arby’s, only to find a Loaded Italian sandwich that was arguably just as satisfying.