Rippling
overview
The Evil Mastermind Ruined By Bad Software
Evil masterminds are in the business of destroying the world. Yet, their master plans never seem to go to plan. Why? Bad HR software, obviously.
In this Super Bowl campaign for Rippling, Tim Robinson (Detroiters, I think You Should Leave, The Chair Company) stars as a failed madman whose plans to trash the city are ruined by the mundanity of inept HR, IT and Payroll software.
From being unable to onboard his bomb monster who’s still waiting on a laptop and health benefits, to former employees changing passwords and finance not approving ‘The scuba suits’ because they’re still chasing down receipts.
Each film plays like a series of mini episodes that highlight the need for Rippling’s all-in-one software.
Rippling enlists Tim Robinson for comically unhinged regional Super Bowl ad."
AdAge
"...one of Super Bowl LX's funniest commercials..."
Entertainment Weekly
"Best Super Bowl commercials in 2026"
Mashable
“Rippling’s First Super Bowl Ad Casts Tim Robinson A Mastermind Gone Mad”
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