Dollar Tree
overview
It’s all in the Dollar Tree Tree
Dollar Tree wanted to celebrate the shoppers who already love it, and show new shoppers what they’ve been missing. We created "It’s All in the Tree," a new brand platform and tagline that brings Dollar Tree’s irresistible mix of everyday essentials and unexpected discoveries to life. Literally. Set inside a giant, handcrafted tree, each spot turns familiar shopping occasions into wonderfully unexpected adventures, showing that Dollar Tree has everything you need and plenty you didn’t know you wanted.
“Dollar Tree takes its name literally in whimsical ads from Tombras”
UP NEXT
