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Pods

A Pods moving and storage container on the back of a moving truck
overview

The World’s Smartest Billboard

We partnered with Google Gemini to turn PODS iconic storage container into the world’s smartest billboard - a billboard that knew where it is, what time it is, could read traffic conditions, weather conditions, local news - and then serve up real time ads. The truck drove across every neighborhood in NYC and leveraging Google AI, generated over 6000 hyper-local realtime ads. The activation generated a 60% increase in website sessions and a 33% rise in quote requests in the NYC area. 

Read about creating the impossible

Results

+59%
increase in web traffic
+33%
leads
1600
unique messages
+51%
gain in search volume YoY
“Tombras used Google’s Gemini to create over 6,000 hyperlocal ads”
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Impossibly Smart Billboard Using Gemini #AI
Daily DOOH
Tombras and Google Create an Impossibly Smart Billboard using Gemini AI
LBB Online
Tombras Partners with Google and PODS to Create an Impossibly Smart Billboard using Gemini AI
RoastBrief
A Pods storage container parked next to the Brooklyn Bridge in NYC
A Pods container with AI generated text about saying goodbye to Farmacy
A Pods container sits on a college campus with students walking by on a cobblestone road
A Pods storage container on Broad Street in NYC
A Pods container in Brooklyn Heights with an AI generated line about brownstones
A Pods container in Red Hook with a quirky AI generated phrase about moving trucks blocking views
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Dolph Lundgren standing at the top of stairs in Philadelphia