Ghosted Sweethearts
overview
Messages that disappeared like they did.
Do you want to know a scary story? According to studies, 84% of Gen Z and millennials have been ghosted by a love interest who suddenly disappeared on them without explanation. So we turned everybody’s favorite Valentine’s Day candy into a haunting Halloween treat you could send to those who’ve ghosted you.
No more ‘I LUV U’ or ‘CUTIE PIE’, these special edition boxes were filled with dead-white blank hearts you could DM your ghost to redeem via a link on dating apps, social or txt.
You can send people who ghost you these blank Sweetheart candies
Vice
Ghosted Sweethearts Bring the Horrors of Modern Dating to the Candy Aisle
Mental Floss
Ghosted Sweethearts Are For That Special Someone Who’s No Longer Replying To You
The Dieline
Results
850+
media hits
535M
earned media impressions
$5M
in ad value equivalency
“candy for the pettiest among us”
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