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MoonPie Alien Acquisition

Many drones lighting up the sky in an alien language alongside a MoonPie logo
overview

Forget Gen Z: we’re marketing to aliens now

After sworn congressional testimony that proves extraterrestrials are in fact on our planet, MoonPie asked an important question: “How do we sell ‘em snack cakes?” So we consulted actual alien experts and created a global advertising campaign exclusively targeting and selling MoonPies to the aliens living on Earth. 

It’s been called the most ambitious attempt at alien and/or marketing communication in human history.

Why MoonPie is running ads only aliens can read
Ad Age
MoonPie Becomes the First Brand to Advertise to Aliens in Global Campaign from Tombras
LLB Online
คือ จุดเริ่มต้นจากคนคนหนึ่งที่มีความหลงใหลในโฆษณา และอยากให้มีพื้นที่ที่ทำให้คนที่หลงใหลในโฆษณามารวมตัวกัน
Ad Addict
This is completely serious.
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MoonPie speaking direct to alien consumers in Times Square with colorful red and green billboards

When we say global, we're not kidding.

Our ads showed up everywhere from Tokyo to Teotihuacan.

Propeller plane over the ocean carries a MoonPie banner reaching out to our alien consumers
A boat with yellow railings that have unreadable alien text promoting MoonPie
A box truck adorned with unintelligible alien ads drives near Big Ben
A yard sign promoting MoonPie to aliens is displayed near Roswell, but human can't read it

A website for aliens

We built a website where the extraterrestrials who saw the campaign could learn more about it, and even apply to become our Alien-fluencer to help us further reach this intergalactic demographic.

A screenshot of the Alien Acquisition website covered in bright colors and an unreadable language (to humans!)

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And for the humans who visited the site, we provided a 12-point whitepaper detailing all of our findings and best-practices about marketing to aliens.

An infographic showcasing some of the things we've learned about our extraterrestrial consumers
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