MoonPie Alien Acquisition
Forget Gen Z: we’re marketing to aliens now
After sworn congressional testimony that proves extraterrestrials are in fact on our planet, MoonPie asked an important question: “How do we sell ‘em snack cakes?” So we consulted actual alien experts and created a global advertising campaign exclusively targeting and selling MoonPies to the aliens living on Earth.
It’s been called the most ambitious attempt at alien and/or marketing communication in human history.
“This is completely serious.”
When we say global, we're not kidding.
Our ads showed up everywhere from Tokyo to Teotihuacan.
A website for aliens
We built a website where the extraterrestrials who saw the campaign could learn more about it, and even apply to become our Alien-fluencer to help us further reach this intergalactic demographic.
Sharing is caring
And for the humans who visited the site, we provided a 12-point whitepaper detailing all of our findings and best-practices about marketing to aliens.
