Special Olympics
overview
Yeah, I am Special
Some 72% of Americans frequently hear “special” used as an insult or put-down, according to research by Tombras. Yet, in sports, it's generally viewed in a positive light, describing once-in-a-lifetime players or legacy teams. Special Olympics athletes do amazing things every day, all around the world. They break all kinds of stereotypes, accomplish things they were told they'd never be able to do, and inspire others to become more inclusive. The 'Yeah, I am Special' collection and film reclaim the power of “special,” making a word we all aspire to be called. The ultimate compliment.
Athletes Tout Their Uncommon Gifts To Help Special Olympics
Media Post
Special Olympics athletes surprised with billboards in New York City
Business Insider
“Special Olympics reclaims ‘Special’ in Tombras campaign”
UP NEXT
