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Special Olympics

Special Olympic swimming athlete in a pool with water splashing in front of him
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Yeah, I am Special

Some 72% of Americans frequently hear “special” used as an insult or put-down, according to research by Tombras. Yet, in sports, it's generally viewed in a positive light, describing once-in-a-lifetime players or legacy teams. Special Olympics athletes do amazing things every day, all around the world. They break all kinds of stereotypes, accomplish things they were told they'd never be able to do, and inspire others to become more inclusive. The 'Yeah, I am Special' collection and film reclaim the power of “special,” making a word we all aspire to be called. The ultimate compliment. 

imspecial.org
Athletes Tout Their Uncommon Gifts To Help Special Olympics
Media Post
Special Olympics athletes surprised with billboards in New York City
Business Insider
“Special Olympics reclaims ‘Special’ in Tombras campaign”
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Billboard of Madison "MADDOG" Madory in Times Square, NYC
A black shirt with the text "SPECIAL" written on the chest
Special Olympics athlete Madison "Maddog" Madory flexing and smiling in a Special Olympics shirt
Special Olympic athlete Joshula Olds with a large grin on his face wearing a Special Olympics shirt
A shirt that reads: SPECIAL: EXCEPTIONALLY GREAT. IMPORTANT. UNIQUE. SPECIAL IS SOMETHING TO STRIVE FOR. THE ULTIMATE COMPLIMENT. A WORD WE CAN ALL HOPE TO BE CALLED. NOT FOR THE THINGS WE CANNOT DO. BUT FOR ALL THE THINGS THAT WE CAN.
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Josh Cellars

Josh Cellars