MoonPie Sun Bad
Sun Bad Sunscreen
MoonPie isn’t too fond of the sun. Obviously, the moon is a far superior celestial body. But also… the sun is just a big bully who only wants to burn your skin and melt your MoonPies. Who does that???
So in the brand’s most Outta This World work ever, we actually made a sunscreen called MoonPie Sun Bad as a giant SPFU to the mean old sun. If you head to MoonPieSunBad.com, you’ll see what we mean.
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We extended brand’s antagonism from social media to product idea in time for the Summer Solstice.
Moon the internet
The website includes a set of retro graphics and backgrounds that you can download and share, extending the idea even further.
We extended the brand’s antagonism from social media to product idea in time for the Summer Solstice.