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Ole Smokey

Ole Smokey White Lightning Moonshine on a black billboard with the words Clear Liquid, Colorful Past
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Sparking a Rebellion Revival with Ole Smoky

Ole Smoky was born in the backwoods, bootlegged in the dark, and eventually became the first to legalize moonshine in Tennessee. Nowadays their distillery in Gatlinburg, TN is (literally) the most visited distillery in the world. Each year, over 5 million people take tours, sample ‘Shine, and enjoy a little Tennessee hospitality. No one leaves “The Holler” without having one hell of a good time.

That brand experience is important, because people today have forgotten how good it feels to be a little bad. And we think a microdose of mischief is just what the world needs to shake out of autopilot and actually revive the best of the past.

Truck with a billboard on its side saying Wanted in All 50 States with a bottle of Ole Smokey Moonshine on it
Billboard with a jar of banana pudding moonshine on it that says Granny had a wild streak
A jar of Ole Smokey moonshine on a black background with the words Answer the Holler
Four jars of Ole Smokey moonshine in a lineup
Bottles arranged in the shape of the state of Tennessee
Glass of Blackberry Moonshine topped with Club Soda
Glass of Salty Caramel whiskey with club soda
Billboard with moonshine on it with the text this ain't your average jam jar
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Jimmy G, a loaded Italian, standing next to a classic red sports car in front of an Italian villa inspired mansion