Skip to content

Orangetheory

Still from the Orangetheory 'More Life' video campaign | woman trail running
overview

More Life

Orangetheory Fitness hired Tombras as agency of record to elevate its brand in the crowded franchise fitness category. Tombras unlocked Orangetheory’s brand purpose—giving its members longer, more vibrant lives—with the More Life campaign. Orangetheory has achieved exponential growth, growing from 200 studios to 1,000+ locations, surpassing $1 billion in sales.

Results

1300
new locations
$1 billion
increase in systemwide sales
67%
increase in leads
5 years
consecutive double-digit growth
'Listen to your heart' Orangetheory campaign
'Get to the heart of fitness' Orangetheory campaign
Image of an Orangetheory billboard on the streets
'Shut up, legs' Orangetheory magazine campaign
UP NEXT

Big Lots!

Big Lots! BIGionaire campaign of a woman shopping at Big Lots