Orangetheory
overview
More Life
Orangetheory Fitness hired Tombras as agency of record to elevate its brand in the crowded franchise fitness category. Tombras unlocked Orangetheory’s brand purpose—giving its members longer, more vibrant lives—with the More Life campaign. Orangetheory has achieved exponential growth, growing from 200 studios to 1,000+ locations, surpassing $1 billion in sales.
Results
1300
new locations
$1 billion
increase in systemwide sales
67%
increase in leads
5 years
consecutive double-digit growth
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