Steak-umm
overview
Umm...
As agency of record and voice of the brand’s iconic Twitter and TikTok social channels, we took the frozen meat brand — which gained admirers behind a wise and witty Twitter feed that takes on tough topics — to new mediums in the real world, breaking the fourth wall and interacting with confused people as a straight-talking package.
@steak-umm
We capitalized on the incredible momentum of the brand on social and translated that into a larger cultural impact.
“Steak-umms might just represent the next evolution of brand twitter...”
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