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Still shot from the Steak-umm 'Umm...' video campaign | Woman working at a checkout counter


As agency of record and voice of the brand’s iconic Twitter and TikTok social channels, we took the frozen meat brand — which gained admirers behind a wise and witty Twitter feed that takes on tough topics — to new mediums in the real world, breaking the fourth wall and interacting with confused people as a straight-talking package.

Steak-Umm - "Umm..." campaign still of a family sitting around the dinner table
Steak-Umm - "Umm..." campaign still of a guy sitting on the couch watching tv


We capitalized on the incredible momentum of the brand on social and translated that into a larger cultural impact.

Steak-umms might just represent the next evolution of brand twitter...
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Orangetheory Fitness

Orangetheory Fitness More Life promo of a woman running on a treadmill