Warheads
overview
The more you buy, the more we blow up
To launch Atomic Fizz — a new candy with an explosive fizzy center that detonates in your mouth— Warheads strapped their mascot Wally into real, high-stakes explosions. No CGI, just raw chaos: every sales milestone triggered a bigger blast, from TNT and grenades to a full-on tank. It's the most dangerously flavorful campaign ever detonated.
Results
500,000
sold in one week
“Warheads blows up its mascot, Wally, to debut an explosive new candy”
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