World Vasectomy Day
overview
Cards to Nards
This year marked the first Valentine’s Day since the overturn of Roe vs. Wade, a ruling that erased 50 years of reproductive rights in America. And we got to thinking: how can dicks nationwide do more to prevent unwanted pregnancies? So we partnered with global nonprofit World Vasectomy Day to create a different kind of greeting card: Cards to Nards — romantic poems written directly to testicles, urging them to consider a true act of love this Valentine’s Day: Getting a vasectomy.
“Tombras redefines what a true act of love means this Valentine’s Day—and beyond.”
Adweek
“Taking Valentine’s Day by the balls: why a nonprofit is sending cards to testicles.”
Yahoo Finance
“These Valentine’s Day cards will sweet-talk your testicles into getting a vasectomy.”
Results
1000%
increase in Facebook reach
64,000%
increase in Instagram reach
1.5M%
increase in TikTok views
39%
increase in web traffic
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