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Zaxby's "Guy on a Buffalo Wing" ad campaign

Guy on a Buffalo Wing

We debuted the new Garlic Blaze sauce LTO from Zaxby’s during the College Football Playoff National Championship game. With a fresh take on a classic meme, we helped the brand break through in culture, achieving record levels of social mentions.

“Witness the legend… of a deep cut bit of pop culture”
Adweek Ad of the Day
“Immensely entertaining and already an internet sensation”
Muse by Clio
“There’s a man riding a giant buffalo wing on the internet”
all we have to say is... WTF?
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MoonPie Sun Bad Suncreen promo image of a man holding sunscreen and smiling at the camera