MoonPie isn’t too fond of the sun. Obviously, the moon is a far superior celestial body. But also… the sun is just a big bully who only wants to burn your skin and melt your MoonPies. Who does that???
So in the brand’s most Outta This World work ever, we actually made a sunscreen called MoonPie Sun Bad as a giant SPFU to the mean old sun. If you head to MoonPieSunBad.com, you’ll see what we mean.
Check out Ad Age’s coverage to learn even more: https://adage.com/creativity/work/moonpie-made-sunscreen/2421276