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news > NY Times Covers Sweethearts IRL Like Campaign From Tombras

NY Times Covers Sweethearts IRL Like Campaign From Tombras

Cover art for NY Times Covers Sweethearts IRL Like Campaign From Tombras
02.07.23

Despite every social media platform having a ❤️ button, giving someone an online like can feel so... meaningless. Sweethearts wants to put the heart back into liking someone with the IRL Like Movement (starting with a Sweet and Desist letter to big tech).

Check out the New York Times coverage of our work for the iconic Valentines Day candy: https://www.nytimes.com/2023/02/07/dining/valentine-candy-hearts.html