news > NY Times Covers Sweethearts IRL Like Campaign From Tombras
NY Times Covers Sweethearts IRL Like Campaign From Tombras
Despite every social media platform having a ❤️ button, giving someone an online like can feel so... meaningless. Sweethearts wants to put the heart back into liking someone with the IRL Like Movement (starting with a Sweet and Desist letter to big tech).
Check out the New York Times’ coverage of our work for the iconic Valentine’s Day candy: https://www.nytimes.com/2023/02/07/dining/valentine-candy-hearts.html