Tombras Launches Hair Care with e.l.f. Cosmetics

When the boldest brand in beauty asked us to launch a new product line, we knew we had to go big. (So big that Bigfoot wasn’t even the most famous person in the work.)

“What the h.e.l.f.” marks a huge new chapter for e.l.f., introducing hair care into their beloved lineup of beauty products. The spot features actors Peyton List and Yonna Jay, plus an especially beautiful Bigfoot.

Check out what the world is saying about the campaign:

• People

• Ad Age