Tombras Uncovers An Unexpected Insight For Orangetheory On International Women’s Day

We discovered the radical fact that International Women’s Day 2020 happens to fall on the shortest day of the year (daylight saving time). So we helped Orangetheory turn irony into inspiration by offering a free class with a uniquely ownable brand message: “You’ve changed the world with less. Imagine what you can do with more.”

Check out the reactions to our most recent cultural activation for Orangetheory.

Adweek — https://www.adweek.com/brand-marketing/orangetheory-campaign-slams-23-hour-international-womens-day/

Muse by Clio — https://musebycl.io/advertising/orangetheory-notes-irony-womens-day-being-just-23-hours-year

The Drum — https://www.thedrum.com/creative-works/project/tombras-orangetheory-fitness-imagine-what-you-can-do-with-more