Zaxby's Annoys Philadelphia On Purpose in New Fried Chicken Philly Campaign from Tombras

Philadelphia isn't known to be the friendliest city in America. So why, despite not having a location within 169 miles of the city, did Zaxby's decide to taunt the entire town by launching their new Fried Chicken Philly there? And why did they double down by partnering with legendary actor Dolph Lundgren to make a spot about it? It's all about the reactions (and they have been nothing short of priceless).

Check out Ad Age's coverage: https://adage.com/article/marketing-news-strategy/zaxbys-annoys-philadelphia-purpose-cheeky-ads-its-fried-chicken-philly/2520876